“Sam is a copywriter’s copywriter. I know this because I’m a copywriter. And owning several marketing firms over the years, whenever I’ve needed “real” copy — copy that is truly crafted to bring a concept home, or move the reader toward a conclusion, my strategy is to hire Sam. He is my go-to. I’m not even jealous — I can freely admit he’s just plain better.  Did I really admit that?”

“Sam elevates corporate writing to the level of masterful poetry. He writes technical copy that grabs and maintains the reader’s interest. He crafts clear, compelling communications using sophisticated techniques that work (subconsciously and overtly) to make reading enjoyable and deeply engaging. He’s smart and creative. Opening one of his documents is like opening a gift. O yeah… and he’s bilingual.”

“There is no shortage of copywriters. But precious few are brilliant at their craft. Sam Custodio falls squarely into the brilliant category. He’s been an extension of my advertising group for over two decades, serving as a team leader on an array of projects across diverse industries. His conceptual, insightful brand of thinking is legendary.”

“Sam is the only copy partner I’ve worked with who nails it every time. From the most complex medical technologies to neighborhood plumbers, Sam utilizes his intuition, strategic thought process and insights on basic human nature to weave delicious words that bring brands to the next level — all with a kindness and professionalism that make him my go-to partner.”

“Sam has worked with our company from its inception – even conceiving its name! Sam is an extremely talented writer who has the unique ability to successfully write copy for a broad spectrum of industries.  From poetic, romantic wine advertising to complex, technically-driven IT services, Sam is able to apply his strategic thinking to make the words ‘sing.’  He’s smart, personable and so enjoyable to work with.”

“I’ve worked with Sam (I Am) for over 30 years. Brilliant. Amazing. And someone I call a dear friend.”

“I have enjoyed working with Sam on many of our agency projects. He is so much more than a gifted writer. He is a strategic thinker and a true team player. Sam quickly translates creative objectives into real-world solutions, and he delivers quality work on point and on time.”

“Sam and I met as young freelancers when we collaborated on a corporate brochure together as writer and designer. Soon afterward, I built my communications firm Berwald Creative. There was never a pitch or project that wasn’t made stronger and more successful with Sam’s marketing magic. He has an innate understanding of the clients’ goals and how to craft ideas and strategies that make an indelible impact on our audience — consistently driving sales revenue beyond established objectives.”

“Sam is not just a talented writer and proficient storyteller. He has an uncanny knack for taking complex concepts and elegantly transforming these into compelling storylines and action items. Sam has contributed a great deal to our company’s success. He is a top-flight professional and an eager team member willing to help in every way.”

“I have had the great pleasure of working with Sam for nearly two decades on dozens of strategic branding and copywriting projects. Sam is truly at the top of his craft. There is no industry he hasn’t written about with the most thoughtful, pithy, insightful, and relevant wordsmithery. His ability to understand and decipher the core message of any topic or business and then enlighten an audience with his clear, informative and entertaining words is indomitable.”

“Sam is like family to us. He is an unbelievable writer and product and service marketer. He can make a doorknob sound exciting!”